Our Sugar business has the advantage of strategically located manufacturing units in fertile, sugarcane-rich areas of UP, that are fed through canal irrigation. Proximity to the country’s major sugar consuming markets enables better price realisation because of optimal costs of transportation and other logistics.

We share decades old partnerships with over three lakh sugarcane farmers. We support the farmers with dissemination of information, tools and scientific techniques in order to improve their productivity which enhances their income. We have also undertaken many other activities under our sugarcane development programme, such as soil mapping, creating awareness on better irrigation methods, providing mechanised equipment, changes in varietal balance by propagation of high yielding and high sucrose varieties of sugarcane etc. We distribute nutrients, fertilisers and pesticides under crop health management programmes. We also partner with the Government sugarcane research centres to introduce the latest scientific methods of farming, nurturing of seeds, and programmes for eradication of pests and diseases. We do continuous monitoring through real-time data capturing, which leads to on-time and faster decision-making. Our teams are dedicated to ensure that farm-level productivity is higher and we maintain cut-tocrush time, leading to higher gains to the farmers.

Going forward, we shall focus on intensifying this strategy to further augment our differential edge. This will be done through development of new areas under sugarcane cultivation in our command areas, and by consistently improving yields of sugarcane across the units.

Various efficiency changes and R&D initiatives are undertaken continuously on the processing side for enhancing operational efficiencies. We also undertake continuous machinery upgradation at the plants, and regularly monitor the consumption of process materials etc. by following the highest environmental standards.